How to Create Ultra Long Tail Keywords for SEO
We have Entered the ERA of the Super Niche!
Ultra long tail keywords are highly specific phrases, usually seven words or more, that zero in on niche topics.
In the world of SEO, keywords are the foundation for connecting with your ideal audience. But with growing competition, targeting broad keywords has become tough, especially for new or smaller websites. That’s where ultra long tail keywords come in—specific, multi-word phrases that allow you to reach users searching for exactly what you offer. In this guide, we’ll explore what ultra long tail keywords are, how to create them, and how to use them effectively for your SEO strategy.
What Are Ultra Long Tail Keywords
Ultra long tail keywords are highly specific phrases, usually seven words or more, that zero in on niche topics. Unlike broad keywords (like "shoes") or even traditional long tail keywords (like "comfortable running shoes"), ultra long tail keywords go into fine detail, for example, "best affordable running shoes for winter trails." These keywords might have lower search volume, but they often lead to higher conversion rates because they match the exact intent of searchers.
Why Ultra Long Tail Keywords Matter for SEO
Ultra long tail keywords bring several advantages to your SEO efforts. First, they allow you to target a specific audience, which can help reduce competition and increase your chances of ranking higher. Additionally, these keywords are often used by people further along in the buying process, meaning they’re more likely to convert. Finally, with voice search and AI assistants on the rise, more users are searching in full sentences, making ultra long tail keywords increasingly relevant.
How to Find Ultra Long Tail Keywords
Start with Broad Ideas
Begin by brainstorming broad topics related to your business. Think of general phrases that relate to what you offer. If you run a yoga studio, for instance, start with basic terms like “yoga for beginners” or “online yoga classes.”Expand Using Keyword Tools
To dive deeper, use keyword research tools that can help you generate ideas. AnswerThePublic.com is an excellent choice, as it shows common questions, prepositions, and related phrases that people search for. Enter a broad keyword to see specific, question-based phrases like “best online yoga classes for beginners near me.”Consider User Intent and Specific Details. No niche is too small for the ultra long keyword!
The most effective ultra long tail keywords are those that address specific needs or situations. Think about the intent behind a search—what questions might your audience have? For example, if you run a travel blog, keywords like “best eco-friendly travel destinations in Europe 2024” are more likely to match what a highly motivated user is searching for. And that’s exactly what we want, highly motivated users!Use Google’s Autocomplete and Related Searches
Google’s search suggestions and “People also ask” section can provide plenty of keyword ideas. Type in your general keyword and see what comes up as a suggestion; these phrases are often close matches to ultra long tail keywords people are searching.Combine Keywords for High Relevancy
Once you have a list of phrases, combine them to create even more targeted ultra long tail keywords. For example, combining “affordable yoga for beginners” with “low-impact workouts” can give you the phrase “affordable low-impact yoga for beginners.”
How to Use Ultra Long Tail Keywords on Your Website
Incorporate in Blog Content
Ultra long tail keywords work particularly well in blog posts and articles, where you can create content that directly addresses specific questions or needs. For instance, a blog titled “How to Choose Affordable Eco-Friendly Travel Destinations in Europe 2024” targets users with a precise question, helping your page rank for that query.Optimize Product Descriptions and Service Pages
For e-commerce sites or service providers, ultra long tail keywords can be useful in product descriptions or service pages. Adding a phrase like “organic cotton T-shirts for sensitive skin in winter” on a product page not only helps with SEO but also makes it clear to customers what you’re offering.Leverage Keywords in Headings and Subheadings
Using ultra long tail keywords as headings or subheadings makes it easier for search engines to understand what your content is about. For example, using a phrase like “Best Running Shoes for Wet and Muddy Trails” as a heading signals to Google that your content specifically addresses that need.Optimize Meta Descriptions and Image Alt Text
Ultra long tail keywords can also enhance your meta descriptions and image alt text. Adding detailed phrases that describe the page content or an image accurately increases relevancy and gives search engines even more context, helping with your SEO ranking.
Measuring the Effectiveness of Ultra Long Tail Keywords
To see how well your ultra long tail keywords are performing, monitor your search traffic and ranking positions. Tools like Google Search Console can provide insights into which search terms are bringing visitors to your site. Keep an eye on how your specific phrases are performing, and adjust your content as needed to maintain relevancy.
Where to Find Ultra Long Tail Keyword Ideas
For finding ultra long tail keyword ideas, AnswerThePublic.com is a top tool. Simply type in a broad topic, and it will generate a web of related phrases and questions, helping you uncover niche keywords you may not have thought of. Other tools like Google’s Keyword Planner and Ubersuggest also work well for discovering detailed keyword ideas, all of the above will require you to create an account, but they are free. If you want to keep things simple, stay away from Google Keyword Planner because it blasts you into the world of Google ads, and you’ll need to set up an ads account, which is time consuming and a little bit scary for beginners.
Fun fact: In researching Google Keyword Planner for this article I got an entire PAGE of sponsored results. The search term “keyword planner” is, therefore, a highly coveted keyword in itself. How meta.
Final Thoughts
Ultra long tail keywords are a powerful way to reach the right audience without competing in high-traffic spaces. By creating content around highly specific phrases, you can attract visitors who are specifically looking for exactly what you offer and/or closer to making a decision, ultimately improving your conversions (yay business). We have entered the era of the super niche!
Start experimenting with ultra long tail keywords to refine your SEO strategy and connect more deeply with your ideal audience.
As always you know where to find me if you want help with any of this!
