What type of photo is the above photo?

I would call it a brand photo, as it shows people what the company does. They clearly do something to do with real estate, probably development since they have a model, they’re standing around a large set of drawings, and there’s a photo of the city behind them. It shows that the company is diverse and equitable because there is a person of colour, a woman, and a white man. They are happy and engaged in discussion. The room is clean, white and minimalist, perfect for having meetings about architectural and development projects.

Branding photography goes beyond simple headshots. It captures the essence of your business, telling your story through images that showcase your brand's personality, environment, and values. Discover how the right photos can elevate your brand and connect you with your audience.

All of the below are branding photos for different types of businesses.