You may have noticed that the world has gotten increasingly digital. People rely on reviews, photos and videos of destinations, accommodations, tourist attractions, shops and experiences of all kinds to make a decision about whether or not to visit that place. While I personally offer only still photography and video clips on this website, there are so many more sophisticated options available to help market and showcase your business. 

Before we get started, meet BORIS Maganic, our 360 expert!

The most cutting edge technology is that of 360 virtual tours and VR (virtual reality). For a truly immersive experience, destination marketing organizations, hospitality brands, progressive retail companies and of course real estate developers have been turning to virtual tours to showcase their locations, products and spaces. 

Now, let’s take a closer look into the world of virtual tours to determine if it's the right choice for you.

Do I need more than one?

It all depends on your business's needs. If you frequently develop properties for sale or update destinations for seasonal needs, you’ll benefit from multiple virtual tours. Plus, virtual tours can help manage a portfolio of properties by providing a clear idea of each space for sales, marketing, HR, and facilities management.

Where can I see samples?

Here are some of 360Pros’ top industry solutions and examples

Does a 360 video tour increase revenue? (does it pay off?)

It absolutely does if applied and leveraged right, and created for the right business, strategy or goal. If there isn’t a clear goal, then no amount of investment will generate satisfactory (if any) results. Check out this recent testimonial from Victoria Conference Centre, or download this Virtual Tours in Hospitality stats and cheat sheet for more insights.

How much do they cost?

Costs vary significantly based on several factors, including the scope of work, level of detail, customization, and the experience of the studio. Even with a highly experienced studio like 360Pros costs can range from $500 to $50,000, depending on the complexity of the project. The average 360Pros project falls between $10,000 and $20,000 CAD, with the cost scaling up based on the number of views, square footage shown, and the customization of the user interface. Analytics are available to provide insights into the performance of the tours.

Who does virtual tours?

While it’s still an emerging industry, there are already a handful of trusted experts with years of experience and a trusted reputation. 360Pros has delivered thousands of virtual tours since 2017 for businesses in travel, real estate and retail like Grouse Mountain, Destination Greater Victoria, MLA Canada, WestUrban Developments and Miele to promote their spaces, places and products.

How did 360Pros get started, and why?

360Pros was founded by Boris Maganic, with the vision of creating immersive experiences that transport people to real-world destinations, whether through virtual reality or flat screens. Boris, inspired by imagining accessible virtual reality experiences, quit his increasingly lucrative job in the Film & TV industry to pursue the idea full-time. The main challenges faced were discovering product-market fit, overcoming self-doubt, navigating sales and marketing, and balancing business with personal life. Overcoming these challenges involved support from family, colleagues, and timing.